The implementation of a new marketing strategy for the Dekoral brand, aimed at strengthening the brand's image as modern, fashionable and prestigious, initiated a number of changes in the rebranding area.
We designed a logo that references the existing mark used since 1998. We have also developed a comprehensive, detailed visual identification system. Working on the brand's new creation, we wanted to demonstrate how it draws from tradition while constantly seeking innovation and shaping market trends. The colorful star, symbolizing the rich product offering of the Dekoral brand became most distinctive element of the new logo, and the visible brushstroke within it clearly evokes the category of paints. The subtly rounded and yet strong typography gives the logotype a modern character, consistent with the current trends in the industry.