Our task was a thorough rebranding, along with simplifying the brand name. We preceded it with a careful brand audit and then developed a visual strategy based on our creative concept.
Completed tasks:
- changed logo with preserved previous character
- complete redesign of all packaging
- development of brand guidelines
- design of external and internal graphics for retail outlets
- design of graphics on cars
The logo was simplified and strengthened, making it more legible and aesthetic.
The label layout is modern and transparent, and its typography refers to traditional craft products. The gray background with an imitation of striped paper and subdued colors identifying the products communicates their strongest aspect - naturalness.
Every morning, vehicles with our designed logo deliver fresh bakery products.
