For hairdressing enthusiasts from Zielona Góra, we have implemented a project of several key elements important in the branding process. For the new brand She Hair Studio, a modern hair salon combined with the FLK training studio, we designed the logo and visual identity system. According to the creative brief, SHE was born out of respect for natural beauty, which is why stylists in everyday work use only cosmetics with natural, safe ingredients.
Based on these guidelines, we created an original, minimalist logo based solely on typography. In the word SHE, we used the Syncopate Bold font, transforming the letter "E" into a synthetic symbol resembling flowing hair. In the graphic design of the logo, we used two colours: purple and white. The branding colour is a muted purple, number 7447 in the Pantone. We completed this stage of work by developing a Brand book.