For the Prymat brand, we designed a poultry breadcrumb packaging. Our task was to refresh the brand image and attract young consumers.

The packaging style is light and dynamic. The layout consists of diagonally arranged fields divided by a jagged line, suggesting the tearing of a part of the burgundy paper and thus revealing the image of breaded chicken. The rustic typography of the vertically placed name fits into the rejuvenated packaging style.