Bondex Smart Paint
The new line of Smart Paint, from the Danish brand Bondex, was designed to attract the attention of potential customers with its distinctive packaging on the shelf. As part of the branding efforts, we designed modern packaging and developed below-the-line (BTL) and above-the-line (ATL) materials.
We strongly differentiated the brand from the competition by using an intense, vibrant green color. The layout, built around a black circle, captures attention and creates impact. The use of simple, sans-serif fonts highlights the modern and specialized nature of the paint. Distinctive icons communicate the main features of Smart Paint, such as stain resistance and ease of stain removal. Despite the many graphic elements, the packaging remains clear and effectively communicates the key benefits of the product. The new, original paint packaging generated significant interest from retail networks and achieved excellent sales results.