We refreshed the packaging of the delicious wafers in Mypa chocolate made by Nestle for the Bulgarian market.

We achieved the impact of the packaging by placing the white logo on a red background. Its shape was outlined with a chocolate border, emphasizing the deliciousness of the product. In order to encourage consumers to try the wafer, we showed its cross-section and appetizing flavour additives. We placed information about the benefits in comic-style speech balloons. As we were informed, the packaging redesign resulted in a significant increase in wafer sales.