Maced is the largest producer of dog treats in Poland and one of the leaders in Europe. Our branding agency has been collaborating with Maced for several years, during which we have completed various projects in the areas of branding and packaging design.
One of the tasks was to create a new sub-brand – Maced Super Premium. These are exceptional products with a high meat content. They are 100% natural, without flavour enhancers and preservatives. We designed a logo featuring a dog silhouette and a line of packaging for a series of dog treats. To emphasize the natural composition of the product, we created a copper logotype that perfectly matches the beige grey paper background. The packaging has a premium character - it is subtle and minimalist in form. The typography is simple and elegant. Individual products can be distinguished by the colour code used on the name panels.