We refreshed the packaging for the DOG WAY brand for Maced. The aim of their refreshment was to emphasize the naturalness and appetizing nature of the products and to modernize the brand's image.

We designed a white and red logo and a new, universal layout with a vertical division into two sections. The left section, in the brand's identifying colour, contains the logo, basic information, and a window. The right section is a beige plane with a pattern of dog paw prints. The product line consists of natural snacks, chew treats, and meaty snacks. Individual groups of treats differ in colour and typography. On the back of the packaging, we placed icons illustrating the benefits of the product.