With the introduction of new balanced pet food for small mammals, parrots, and ornamental birds, the Karmeo brand needed a refresh. The products with an improved recipe required a modern premium design that communicates the use of the highest quality ingredients.
We designed a friendly and cheerful Karmeo logo. We used a casual typeface that expresses the pleasure and satisfaction of taking care of pets. We placed expressive branding elements around the "window", which showcases the contents of the packaging. When working on the project, our main focus was to create a clear layout with realistic photos of vegetables or fruits, depending on the type and purpose of the pet food. To make it easier for users to navigate the categories freely and to organize the brand architecture, we used colour codes. We opted for intense, optimistic colours that serve as integral backgrounds for the conveyed message.