Hobby entrusted us with creating the image of their new premium product brand, Hau&Miau. We aimed to develop a modern and original graphic design that stands out from the competition. First, we designed a distinctive logo in the form of a pendant, and then we proceeded to design the packaging. We opted for a uniform white background and a typography composition. On its background, we placed an image of a dog, and next to it, a small composition made up of the basic ingredients of the pet food.

The most important message about the 70%-o meat content is also the strongest element of the layout, visible from a distance.