The Hunger of the Wolf is a line of dog food for dogs of all ages, produced for Amazon. In order to create a brand with a distinctive character and create its identity, the client needed our support in the area of branding activities. We created the overall brand concept, packaging designs, and logo from scratch, ensuring the consistency of all brand design elements. The minimalist black-and-white logo was based on the motif of the wolf, symbolizing the primal ancestor of the dog and tapping into its inherent instincts. Therefore, in the packaging design, we focused on showcasing the wild nature of the wolf as a hunter against the backdrop of raw wilderness. The packaging design draws inspiration from the aesthetics of Scandinavian landscapes: the packaging layout is clear, maintained in a palette of subdued shades of white, black, and grey - colours associated with natural products without unnecessary chemical additives. Key information for the customer is presented in the form of descriptions and icons, enhancing clarity of communication. Individual products from the line are differentiated by the colour of the panel with its name – assigned to the respective flavour.