For Zbójeckie Grzane wine we performed a lifting of packages in order to make the regional nature of the brand more modern. We proposed an ordered layout design, which improved its readability and highlighted product’s qualities. The dark red colour of wine is visible thanks to a transparent label and the whole packaging looks more attractive and nobler. To improve communicativeness, we used simple fonts and sparingly used gold colour. We made specific taste variants stand out from each other using colour codes.