New supplements of the Veetan brand were in need of some legible and discernible packagings, communicating the natural character of the preparations. The main point of the label is the logotype having a characteristic straightforward and pronounced font, which facilitates reading of messages and emphasises the effectiveness of products’ action. In order to stress the organic nature of the ingredients, we have enriched it with a subtle drawing of leaves. Neat, almost transparent and orderly composition provides the effect of technological advancement. We have opted for some pronounced graphics, which is in contrast with the white background, thus drawing the attention of the consumers.