Tesco Pet Specialist is a line of specialised pet food of high quality for dogs and cats, without artificial aromas and colourings. Our intention was to emphasise the premium nature of the brand, as well as its specialist approach to the products for the quadrupeds. Hence, we have devised a really orderly composition and transparent layout of new packagings. The leading motive of our communication is realistic photograph of animal and well pronounced iconography with synthetic icons demonstrating the advantages of the forage. Discrete colour and legible typography reinforce the effect of expertness. And strong, discernible logo builds trust towards the brand.