Line of flavoured cottage cheeses from Piątnica needed new packages that emphasise the appetising nature of product more. The nature of current graphic was to be kept, but incorporated in a new package shape. We decided to use whiter colour, which refined the composition and gave it more clarity. Big, realistic photos of fruits and cheese also increased the appetising nature of product and highlighted its natural contents. To differentiate specific flavours, we used an interchangeable colour code for one of branding elements.