Profi is a known Polish producer of ready meals closed in comfortable packages. Mindful of constantly changing shopping preferences of customers and the role, which packaging plays, the brand ordered us to prepare a new visual communication for a line of soups and salads. To visualise a conception of culinary travels and discovery of new tastes, we have enhanced the logotype “Moje odkrycie” (My discovery) with a characteristic element of rolled corner. A photo of tasty meal shown from above draws attention. The layout’s composition is clear and organised, and fabric structure used as a background emphasises the naturalness of meals. Each product from the line has assigned its own colour and has simple icons, which improve package’s readability.