New line of cream cheeses by OSM Piątnica required a fresh approach to packaging design. In order to differentiate the unique flavours of cheeses, we have decided to use expressive branding. We have built the whole communication and composition around dominant and readable Milandia logotype. At the same time it became the carrier of colour code corresponding to a given cheese flavour. Intense colours of composition’s elements on white background give the impression of freshness and build impact of product on a shelf. The layout is organised and clear and the simple typography additionally reinforces its readability. Realistic and unobtrusive compositions of savoury ingredients in views from above draw attention and communicate product’s naturalness.