New packagings of tasty hummus from Sante were to communicate the natural qualities of the ingredients and attract the attention of the conscious customers. We have designed orderly in terms of composition layout, ensuring good perception of the key messages. We have spaced out comfortably the graphical elements on white background looking from top down, so that they may inscribe in the ecological aesthetics. In addition, we have applied in the logo the typography stylised to be handmade, which stresses the homely, unprocessed nature of the products. The impactness we have reinforced with some discernible and intensive colour.