For the Lajk brand, we have designed a new line of packagings foe alcohol beverages of fruity taste. A strong basis for branding, targeted to young consumers, is discernible, vertical Lajk logotype. In the logotype, we have applied the changing colour of a dot, which in a funny way discerns the various taste alternatives. Modern, legible layout expresses the youth openness and accessibility. Light, handmade font communicates, the liked by the young consumers, direct nature of the brand. Original and humorous graphics of fruit encourage to have good fun and communicate positive energy. Impactness of the product on shelf we have reinforced with some pronounced, contrasting black. The label and tie distinctly stand apart from the colourful background of bottle and draw attention of the consumer.