Zdjęcie: Herbowa Gorzka
Herbowa Gorzka

During the work on the project of new packaging for Herbowa Gorzka, the key priority in terms of communication was for us to emphasise the product’s traditional character. We have designed a legible, classical logotype – as the central point of the label symbolises the discernible, sweet & sour taste of vodka. We have reached for straightforward, serif fonts, which have enriched the packaging and made it look distinguished. Orderly layout, discrete array of colours and contrasting elements on bright background have provided the label with some authority and elegance.

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