Under a re-launch of product line we have designed a new packaging for Fortiven gel for swelling from Hasco Lek Company. We have prepared a packaging design, which highlighted the calming action of gel and its purpose. Dynamic and medical nature of the product is expressed by logo written with inclined font with glossy colour. In order to clearly show the use of preparation, we have used expressive pictograms, which we placed on the graphic to mark places susceptible to injuries, bruises, and contusions. Green-white colouring draw attention to pleasantly refreshing and cooling sensation, which is caused by the gel. A simple and readable font communicates the main discriminant – high amount of heparin, even up to 2,400 units.