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Zdjęcie: Avea

Avea’s line of shower gel needed some refreshing to be done to the packaging design, in accordance with the changing preferences of the clients. We have focussed our attention on the centralised, built on the basis of wheel, structure, which emphasised the legibility and transparency of the packagings. Natural connotations with cleanliness we have managed to communicate through the application of the majority of white colour, and the flavour properties – with graphics of the major ingredients. Simple, delicate feminine font in the logo has imposed on the brand a delicate, premium character.

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