Naming
We will find a name for your brand or product!
Do You already have a rough outline of the name and some associations, but you don't know how the market will react to them? Are you considering several options and are not sure how to choose the perfect name for your brand or product? Contact us – we will be happy to help you create a name!
Sante
Pop'n Chrup
Ecopixel
Recycling of electrical waste
Naming is the professional process of giving names to products
Do you think that when looking for a name for a brand, product or service, all you have to do is to trust your heart, intuition and opinions of close ones? Unfortunately, it often happens that the chosen names are already taken or half of the competition is using them, making it challenging to stand out in the market with such a repetitive name. Furthermore, we, our friends, or family members may not necessarily be the target audience for our products. Therefore, listening to such opinions can have negative consequences and hinder the achievement of our business goals.
Add strength to your brand with the right naming
The naming process is a component of branding, i.e. the art of building a brand. We are aware of this, which is why we make every effort to ensure that the names we create are not only unique and distinctive, but above all match the character of a given brand. The name must match the logo, packaging and be distinctive enough to leave a lasting impression on consumers' memory. As a team, we know that communication with the customer is key to achieving the intended results. Therefore, one of the most important components of the naming process and the subsequent generation of names is in-depth conversation. As a result, we get to know the product or service and the target group to which the message is directed. Understanding the brand is fundamental for us and serves as a starting point for our work in creating a name.
Then we start the creative process and using our own tools, we look for the right associations. We study the market and create a list of appropriate names. We conduct surveys, tests, ask for the opinion of consumers. Finally, we present the client with the best proposal and explain why it will be beneficial.
What are the risks of a poorly executed naming process?
Did you know that the wrong choice of names can cause a lot of problems? First of all, it can make it difficult for consumers to find the product. And if customers cannot find your product, they will not buy it – they will choose the competition. If the name of your brand or product is not be remembered and does not build positive associations, the customers will most likely, when talking about the product, end the conversation saying "I do not remember what this product was called, but you will find a lot of similar ones on the shelf". As a business owner, you can't afford to take that risk. The customers have to remember exactly what they bought and recommend this product. Another negative scenario is the choice of a name, which in a foreign language means something offensive, inappropriate. If your brand overlooks this, for example when expanding into foreign markets, it will be forced to introduce the same product under a different name, which is problematic and increases the cost of marketing and promotion.
Another significant problem that comes with inappropriate and poorly developed naming is the inability to trademark the brand. Our design studio is home to professionals, so you can be confident that you will be able to legally trademark the names proposed by us. The competition won't copy them!
Trust us and choose a name that sells
We can boast of many years of experience in building brands, their strategy and image. Our experience, creativity, and diligent approach to the subject allow us to offer your company not only unique and original but also effective names that sell. Contact us, we will find a solution tailored to your needs!
