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branding packaging strategy naming

About us

We are experts on packagings. We support brands in their development and help them become even stronger.

Dekoral - Home & Style - Rebrand Group
Dekoral - Home & Style - Rebrand Group
Golden Christmas - Rebrand Group
Golden Christmas - Rebrand Group
Thyroset - Rebrand Group
Thyroset - Rebrand Group
Thyroset - Rebrand Group
Hau&Miał - Rebrand Group
Vitapol Magic Line Rebrand Group
Vitapol Magic Line Rebrand Group

For Extrimo brand we have elaborated a line of packages for balanced food for rodents. The products needed a modern packaging design, which communicated their premium character and designation. We have focused expressive and at the same time subtle branding elements around a “window” that shows the contents of package. Clear layout with monochromatic graphics of plant compositions gives the package a unique artistic trait. Pastel background in a warm shade of grey unobtrusively exposes composition’s elements. The whole design is supplemented by carefully drawn icons, which perfectly resonate with package’s nature and communicate food’s qualities. Friendly and bright “Lolo Pets” logotype expresses pleasure coming from having pets and subtle typefaces emphasise the premium nature of product.

Profi is a known Polish producer of ready meals closed in comfortable packages. Mindful of constantly changing shopping preferences of customers and the role, which packaging plays, the brand ordered us to prepare a new visual communication for a line of soups and salads. To visualise a conception of culinary travels and discovery of new tastes, we have enhanced the logotype “Moje odkrycie” (My discovery) with a characteristic element of rolled corner. A photo of tasty meal shown from above draws attention. The layout’s composition is clear and organised, and fabric structure used as a background emphasises the naturalness of meals. Each product from the line has assigned its own colour and has simple icons, which improve package’s readability.

Profi - Rebrand Group
Profi - Rebrand Group
Profi - Rebrand Group
Profi - Rebrand Group
Profi - Rebrand Group
Profi - Rebrand Group
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