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branding packaging strategy naming

About us

We are experts on packagings. We support brands in their development and help them become even stronger.

For Augusto ice cream brand, which for years win recognition of customers in Poland and Europe, we have elaborated a new line of packages for fruit ice cream for children. Customer wanted to create a strong brand in original package that would draw attention of children. We started creative works from creating product name. Line name “Ice Monster” that refers to the style of Monster High popular among children, perfectly fits the characteristic tonne of brand’s communication. That is how monstrously refreshing fruity “Ice Monsters” were created.

We have illustrated the package’s surface with a character of ice monster, which turned out to be an original and accurate procedure. Intense colours and expressive, contrast illustrations gave presented monsters a pleasant and cheerful nature. Despite small surface, the packages are readable and each flavour is differentiated using a separate graphic layout.

Ice Monster - Rebrand Group
Ice Monster - Rebrand Group
Ice Monster - Rebrand Group

Under actions for Sante brand we have worked on: popcorn snack package design and creation of name. We proposed packaging design that is associated with fun and is targeted to young group of recipients. To reinforce the impact of product on a shelf, we have reached for intense and contrast colours that draw attention. We have reinforced the message using realistic and tasty images of snack and flavouring. The name had to render the snack nature of product and teenage style of communication – this goal was achieved thanks to combination of Polish and English. Pop’n Chrup are snacks, which perfectly fit a party – we have emphasised this fact by using free, teenage fonts of various sizes in the logotype.

Sante POP’N Chrup - Rebrand Group
Sante POP’N Chrup - Rebrand Group
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